FOUR TRUTHS ABOUT BUYERS YOU NEED TO KNOW NOW…
Let Me Give You A Simple Yet Powerful Sales and Marketing Truth(s).
This Truth Is Mostly Overlooked or Relegated By people and that’s why they struggle with sales, profits and growth.
Some, because they don’t know…..Others because they don’t just care.
But Before I Give You This One Simple Truth (Wrapped around 4 Points), Let me say this first…
Selling and Marketing Is More Psychological Than Most People Understand or want to Accept.
You need to understand that MOST HUMANS you’ll meet or attempt to sell to FEELS, ACTS and then THINKS.
The Normal Order Of A Matured Human Specie Is To FEEL, then To THINK and now ACTS.
The Latter Sequence isn’t true for most.
That’s Where Your Sales and Marketing Advantages Lies.
You don’t seek to change the Sequence.
By Attempting to do that, you make your Job Harder as a Salesperson or Marketer.
Because, Now You Have To Convince their Rationality rather than key into their Emotions — and that takes enormous time and energy.
Both Resources (Time and Energy) are Limited for Most of Us I presume.
Positioning Your Products and Services and Marketing/Sales Message around the Popular Sequence of FEELINGS, ACTIONS and then THOUGHTS will give you an extraordinary edge over your competition.
No Amount Of PROMOTION Will excuse a Bad Product or a Ridiculous Price.!!!!! tell a friend
Have A Great and Working PRODUCT(S)!
Have A Profitable and Competitive PRICE!!
Have A Strategic PLACE (Channels of Distribution etc.)!!!
Have An Effectively Efficient PROMOTION (Marketing/Advertising)!!!!
Ridiculous Price Is Relative. So Be Smart and Seek Counsel.
HIRE A COACH to Guide You.
EMPLOY the Service Of A Marketing Monk To Help Your Promotions and Maybe even Overhaul Your Business Processes.
Now to the 4 Simple Truth about Buyers (Customers) from the Cave Of The Marketing Monk
FOUR FUNDAMENTAL TRUTH ABOUT BUYERS:
The truth is, MOST Business and Consumers (buyers):
➥ HAVE Come To Realize they have a problem.
➥ ALSO Know what is required (technically) to solve it.
➥ NOW Do their own research. (The Internet is a vast house and easily accessible source of various information.)
➥ DECIDES To Select a service or product that will give them the results they expect.
BUYERS ARE ALREADY SOLD… BY THEMSELVES!
Leverage On These and Speak To Them Where They Are As You Take Them To Where Your Products and Services Are The Answer To Where They Are Going Or The Problems They Want To Solve.
We All Convince Ourselves Of Buying A Particular Product EVENTUALLY.
A Good Salesperson/Marketer Takes Advantage Of This Knowledge To Speak To Their Customer’s Psychology.
This Is A Meditative Message From Your Marketing Monk Ojuola Michael