Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business, regardless of its size, is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind.
Success will vary, depending on how effectively you brand your business, from the colour of your business cards to your global business identity.
The reason why large companies brand their businesses is because they know this is the best way to differentiate their products and services from their competitors while creating a corporate image.
The majority of small business owners believe it is not necessary to development a corporate image, particularly businesses that have only one or very few members of staff. However, even a small business should utilise the same principles as the large enterprises to brand their business, particularly if they are using the internet for selling or promoting their professional services.
Furthermore, if your business has business cards, stationary and other branded elements along with a matching website, you will not only create a corporate image, but also loyal relationships with your customers and prospective customers, who will find more reliability with a small business with these characteristics, than others without a professional look and feel.
Because you only have the opportunity to impress new customers once, you should make sure that this impression is a positive and lasting introduction and handshake, only possible if you brand your business conveniently and professionally. There is no need to spend thousands of dollars to achieve it.
Small businesses should be aware of the elements that will make their brand unique and recognisable, including consistency between online and printed elements, such as your logo, signage, business cards and even a slogan that helps people understand at a glance your business’s mission statement.
Effective branding must achieve these goals; be consistent and never differing, carrying the same logo, colours, slogans and statements through to every element of your business, all of them always visible and unique, hence the need to avoid elements that anyone can find anywhere such as free or cheap clipart.
Creating your brand, whatever your budget requires a business plan to have a solid appreciation on whom your customers will be and what you can do to serve them. This is not only a matter of elegant stationary or catchy business cards; it is the most important deployment often a small business for an eventual growth in future terms.
By Mirabella Stammers
Mirabella is the CEO of Legally Yours and has extensive experience as a corporate lawyer both in Melbourne and London. Mirabella is available to help you with obtaining a free quote for any legal service you or your business may need. Just complete the online form or give us a call on 1300 822 708.