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Blog, Marketing, Profits, Sales

LET YOUR FOCUS ALWAYS BE ON PROBLEMS AND NOT YOUR SOLUTIONS.

The basic fundamental level of all new (or old) products or services' success is simply because they SOLVE CUSTOMERS PROBLEMS in customers’ minds.   Smartphones? It gave people an Internet connection anywhere in the world from the developed city in Europe to some beautiful and wild jungles in Africa - IT GAVE ACCESS to the… Continue reading LET YOUR FOCUS ALWAYS BE ON PROBLEMS AND NOT YOUR SOLUTIONS.

Blog, Personal Branding, Profits

Does My Manufacturing Business Need Marketing? » Manufacturing Network

Imagine your world without marketing, Are you doing it? Now, whilst the marketers of the world are having visions of an apocalypse, others may struggle to distinguish between that world and their own. What will we do without all that colouring in?! Joking aside, marketing is highly misunderstood, and… Continue reading Does My Manufacturing Business Need Marketing? » Manufacturing Network

Blog, Personal Branding, Profits

Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits

This is the first business book I have encountered that connects a business' brand with the behavior of all of its employees. It gave me numerous aha! moments as Lederman dismantles the fuzzy thinking typical of this topic and turns branding into a functional, easy-to-understand concept for every business regardless of size, industry, or offering.… Continue reading Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits

Blog, Personal Branding, Profits

Unlocking the Secret to Profitable Branding, with Pia Silva

Can you name what your company stands for? How about what you stand against (which can be just important)? What kind of message is your brand broadcasting to the world? What’s your mission? And can you articulate how you’re different from your competition? Most importantly, can your customers even tell the difference? Great branding can… Continue reading Unlocking the Secret to Profitable Branding, with Pia Silva

Blog, Personal Branding, Profits

Luxury Has a Unique Brand of Competition

November 08, 2010 Many businesses strive to position and promote their brands as the luxury brand of choice in their industry or community. When asked how they currently view the competitive landscape in this quest, most business owners leap directly to thoughts of direct competition – other similar businesses in their community or industry. … Continue reading Luxury Has a Unique Brand of Competition

Blog, Personal Branding, Profits

10 Best CRM Solutions | Top CRM Software Solutions

March 1, 2018 The best CRM solutions for businesses include sales analytics as well as a dashboard for employers to use to maintain contacts. Sales forecasting and automation are also noted features of the best solutions that are listed below. The companies below have been reviewed based on a wide range of qualitative and quantitative… Continue reading 10 Best CRM Solutions | Top CRM Software Solutions

Blog, Personal Branding, Profits

8 Ways to Differentiate Your Business

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does… Continue reading 8 Ways to Differentiate Your Business

Blog, Personal Branding, Profits

How to Effectively Brand Your Small Business Part …

What is Branding?Your brand is much MORE than a logo, color choice , or trendy tag-line. Your brand is your company's personality, and the visual message that is intuitively communicated to your audience. If done correctly, your branding messages should convey the following:Who your company isWhat it does (benefits of the products/services)What the company's goals… Continue reading How to Effectively Brand Your Small Business Part …

Blog, Personal Branding, Profits

How to Create a Brand Positioning for a Small Business

Method 1 Do it with your employees (easier but less effective) 1 Block out three hours for the meeting and gather your key employees in a conference room. 2 Hire an outside consultant or nominate one employee to serve as the moderator and note taker to capture all the ideas the team develops. 3 Brainstorm,… Continue reading How to Create a Brand Positioning for a Small Business